This is an interesting study on the process of decision making and the satisfaction on its outcome. The study by Dutch scientists showed that "simple choices (such as between different towels or different sets of oven mitts) indeed produce better results after conscious thought, but that choices in complex matters (such as between different houses or different cars) should be left to unconscious thought". Now this new finding makes me want to read the nonfiction book Blink: The Power of Thinking Without Thinking by Malcolm Gladwell, author of The Tipping Point.
Read more about the study in Science journal: Don't think too much; On Making the Right Choice: The Deliberation-Without-Attention Effect; Psychology: Tough Decision? Don't Sweat It.
